Examples of PESTLE/PESTEL Analysis
1. Starbucks:
Starbucks is a popular American restaurant chain that has
spread its wings in different parts of the world. Now let’s dive in to see how
the external factors have contributed to its growth.
Political
The primary political aspects that influence the
organization is the sourcing of raw materials. Since most of its raw materials
originate from various parts of the world, Starbucks is careful about complying
with the regulations of the countries where the raw materials come from.
Economic
Even though the organization still has to deal with rising
costs of operations and labour, but the rapid expansions is an indication that
the organization has proper strategies in place to thrive even amidst the
adverse economic situations.
Social
As pointed out earlier as well, the organization has to keep
the quality factor in mind, as that’s the most crucial social challenge that
the company has to deal with as it reaches out to a larger consumer base.
Technological
Starbucks has already equipped itself with the technological
advancements, and have tied up Apple to present a mobile app that offers
discounts to the users.
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